Digital marketing

     GINED    

     DIGITAL  MARKETING     

In this course, we will be taking your small business to the next level. You'll learn how marketing campaigns are run using social media and other digital platforms such as blogging, emailing or doing Google Adwords advertising. You'll also see where SEO can play into improving website traffic at no cost!

The extent to which customers and the general public are familiar with and recognize a particular brand is one of the primary goals of contemporary digital marketing.

Because of its impact on consumer perception and decision-making, increasing brand awareness is crucial in both digital marketing and marketing as a whole. "Impact of Brand on Consumer Behavior," a 2015 essay, says:

"Because it is the primary factor for including a brand in the consideration set, brand awareness, which is one of the fundamental dimensions of brand equity, is frequently thought to be a prerequisite for consumers' purchasing decision. Due to familiarity with the brand and its attributes, brand awareness can also influence consumers' perceptions of risk and confidence in the purchase decision.  Recent trends indicate that digital marketers and businesses are placing a greater emphasis than in previous years on cultivating brand recognition and recall through digital marketing efforts. According to a 2019 Content Marketing Institute study, 81% of digital marketers have worked to improve brand recognition over the past year. Another Content Marketing Institute survey found that 89% of B2B marketers now believe that improving brand awareness is more important than efforts to increase sales

There are a number of reasons why a digital marketing strategy focuses on raising brand awareness:

The development of internet shopping. According to a survey conducted by Statista, 230.5 million Americans will use the internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016. Salesforce, a business software company, conducted research in 2018 that found 87% of people began searching for products and brands on digital channels.

how customer behavior is influenced by digital interaction. 70% of all retail purchases in the United States, according to estimates, are influenced in some way by interactions with a brand online.

The increasing significance of brand recognition in online consumer decision-making: 82% of people searching for services online prefer well-known brands.

the accessibility, ease of use, and influence of social media. According to a survey conducted in 2019 by The Manifest, 74% of social media users follow brands on social sites, and 96% of people who follow businesses also engage with those brands on social platforms, the number of active users on social media platforms has increased by 9% since 2018. One third of consumers in the United States are influenced by social media when making a purchase, and 47% of millennials consider their social interactions with a brand when making a purchase, according to Deloitte.